It has been revealed that Sooyoung of the South Korean girl group Girls' Generation has been appointed as the brand ambassador for the golf wear brand KISS ON THE GREEN.
The brand will undergo its first major redesign starting with its Spring/Summer 2026 collection. Furthermore, in November of last year, as part of its overseas expansion, it established a local subsidiary, "meet tree Korea Co., Ltd.," in Seoul, South Korea.
Regarding Sooyoung, the company explained, "She is active in a wide range of fields in both Japan and Korea, and she also enjoys playing golf herself, so we decided to appoint her as a 'symbol of our brand development in both countries.'"
Furthermore, they plan to release collaborative products with Sooyoung starting with their Fall/Winter 2026 collection.
