It has been announced that a campaign for the third season of the TV anime "Jujutsu Kaisen," based on the popular manga by Akutami Gege that was serialized in "Weekly Shonen Jump" (Shueisha), titled "Death Tour Part 1," will be held on TikTok and X.
The collaboration with TikTok will see the launch of a variety of initiatives, including a posting campaign in 14 countries, the largest ever for a Japanese IP. By participating through the campaign page and posting a video of 60 seconds or more with the hashtag "Jujutsu Kaisen Campaign," special profile frames of Kogane, Megumi Fushiguro, and Yuji Itadori will be placed on your TikTok account icon depending on the number of views. Following on from the collaboration during the previous film, special effects will be seen when searching for specific words in the "Search Easter Egg" search field. At the same time as "Search Easter Egg," the "Search Hub" function will also be rolled out in four countries, including Japan. When searching for "Jujutsu Kaisen" on TikTok, the top of the search page will be hijacked with official information about the film. This is the first time that "Search Hub" and "Search Easter Egg" will be implemented simultaneously for a Japanese work.
The "Comment Easter Egg" feature, a first for a Japanese IP and work, will also be available for seven days only from February 26th. If you post a comment containing specific words on the official "Jujutsu Kaisen" TikTok account (Japanese/English), a special effect will appear in the comment section. Special game effects based on the theme of "Death Egg" will also be available.
X is running the "#ExtinctionReturnParticipationCampaign." By adding a "Like," "RP," or hashtag to posts posted every Thursday and Friday, you can earn points. This is a participatory campaign in which the prizes awarded will become more luxurious depending on the total points earned by all swimmers (players).
"Jujutsu Kaisen" is a manga that was serialized in "Weekly Shonen Jump" (Shueisha) from March 2018 to September 2024. The story follows high school student Itadori Yuji, who is thrown into a world of battles over curses when a powerful "cursed object" is unsealed. The comic series has sold over 150 million copies worldwide. The third season of the anime, "Death Resurrection Part 1," is currently airing on the MBS/TBS anime block "Super Animeism TURBO."
