The third episode of the TV Asahi drama series "Reborn ~The Last Hero~" (Tuesdays at 9 PM), starring actor Issei Takahashi, aired on April 28th. In that episode, Beauty Kokubu, known for his impersonation of Akira Takada, the founder of Japanet Takata, appeared in a TV shopping scene for the emerging IT company "NEOXIS," which garnered attention on social media.
◇The following contains spoilers.
In episode 3, Mitsumasa (Takahashi), who has been reincarnated as Hideto Nomoto in 2012, uses his "14 years' worth of memories" to revive the Akari Shopping Street, which he had once tried to shut down. Furthermore, with the 10 million yen he won in a bet with Togo (Ichimura Masachika), he begins to see a way to repay the debts his father, Eiji (Fumiyo Kohinata), has incurred.
Meanwhile, it is revealed that Eito, before his reincarnation, had proposed to Sarasa (played by Anne Nakamura). Noticing Sarasa's overwhelming artistic talent, Eito cleverly guides her towards a career in art, using a mix of lies. He then arranges for Sarasa to have a solo exhibition at a famous gallery in Tokyo, plotting to bring her into the spotlight as an artist.
After that, Eiji takes an interest in global warming and starts a global warming business, involving the shopping district. Eiji's sister, Eri, who has joined "NEOXIS," is asked by Eiji to consult with Tomono (played by Ouji Suzuka) at "NEOXIS" about whether they can handle global warming countermeasures products...and the story unfolds from there.
Afterward, Tomono praised the products developed by Hideto, and the climate change countermeasures goods were to be sold on NEOXIS's TV shopping channel. In the TV shopping segment, Beauty Kokubu appeared and introduced the products saying, "Now everyone, today we're introducing products to help you get through the heatwaves caused by global warming!" and "Everyone, these are all heartwarming heat countermeasures developed by a downtown shopping district!"
On social media, there was a flood of excited comments about Beauty Kokubu's appearance. Comments included: "Beauty-sama appeared at the most appropriate moment," "I laughed," "It's Beauty Kokubu lol," "Beauty Kokubu here is hilarious," "It's like a TV shopping program like Japanet Takata," and "It's just like that TV shopping program lol."
