In the 19th episode (aired April 23rd) of the NHK Asadora drama series "Kaze,Kaoru " (NHK General, Monday-Saturday 8:00 AM, etc.), Ai Mikami and Juri Kosaka , what scene captivated viewers the most? We examined the minute-by-minute changes in "attention level" (according to REVISIO, Kanto region, preliminary figures), which indicates the percentage of viewers glued to the screen, and found that the peak was 66.4% at 8:14 AM.
" Kaze,Kaoru" is based on the story of two trained nurses, Chika Ozeki and Masa Suzuki, who graduated from the same nursing school. The drama depicts how these two women struggle with how to interact with patients and doctors, clash with each other, grow as individuals, and eventually become the "ultimate buddy duo." Mikami plays Rin Ichinose, and Uesaka plays Naomi Oya.
◇Attention levels steadily increased towards the end.
In episode 19, Rin (Mikami), who has traveled to Tochigi to get her daughter Tamaki (Miyajima Ruka), reunites with Kotaro (Kobayashi Toranosuke). Kotaro tells Rin that Okuda's shop is still thriving, but Kamekichi (Miura Takahiro) is drunk and causing trouble. Concerned, Kotaro asks Rin if she will go to the Okuda house alone. Rin confronts Kamekichi and Sada (Negishi Kie) for the first time in a long time and tells them of her intention to divorce them.
The "attention level," which indicates the percentage of viewers watching the screen intently, was low from the beginning to the middle of the program, barely reaching 60%, but began to rise steadily towards the end, peaking at 8:14 AM during the ending.
◇"I'm a woman too!" "I'm a woman, and an old hag! A damn old hag!"
The episode began at 8:00 AM with a scene where a servant from the Okuda family takes Tamaki away from the tenement house after saying, "Tamaki, let's take you to your mother's place." While the viewership was high at 64.6%, it plummeted to the mid-50s after 8:01 AM. At 8:05 AM, when they finally reunited with Tamaki at the Okuda family's home in Tochigi, the viewership rose to 61.2%, reaching the 60s, but remained flat in the 50s thereafter.
The show's popularity finally begins to surge after 8:10 AM (55.2%). This is around the 10-minute mark, when Rin and Kamekichi's conversation reaches its climax, and Kamekichi dismisses Rin's statement about becoming a trained nurse by saying, "Are you going to work as a maid for sick people in Tokyo just for the money?" Rin firmly replies, "I don't care what you say. I don't think that way," which is where the show's popularity really takes off.
"Rather than living here being insulted by you for being a woman, it's much better to raise Tamaki with my own hands, even if it's difficult," Rin says, adding, "In this house, Tamaki... women can't be happy." At 8:11 AM, the ratings start to rise to 58.6%. Sada interrupts Rin and Kamegichi's conversation, saying, "Just give her away! She's just a daughter!" "Daughters are money pits. You'll end up marrying her off anyway." "The daughter of a fallen samurai family won't have much prestige anymore. Tamaki has been influenced by that family in Tokyo... she's not cute at all," and returns Tamaki to Rin, also around the 11-minute mark.
As Rin and Tamaki left the Okuda house, Kotaro was waiting outside. The ratings rose further to 63.1% around 8:12 AM. Around 8:13 AM, when Rin began to understand her stepmother Sada's true intentions a little better after hearing Tamaki say, "Grandma's fish (small fish simmered in soy sauce) was delicious," the ratings reached 64.2%.
The peak time of 8:14 a.m. (66.4%) was a scene that clearly showed Sada's feelings. Kamekichi came into the kitchen and said, "Damn it... She's just a woman (Rin), acting all high and mighty. There's no way we can make a living in Tokyo with that damn old hag (Rin's mother, Mitsu)." When he said, "Mom, some sake," Sada hit Kamekichi on the head. "I'm a woman too!" "I'm a woman, and an old hag! A damn old hag!" she said, and with all her might, she hit Kamekichi on the head again.
When Sada returned the ring to Rin, she looked a little sad. The scene in the ending where she playfully pokes Kamekichi on the head and says, "I'm a woman too!" was very satisfying to watch. Although it didn't reach 70%, it was understandable that the show's popularity steadily increased towards the ending.
The data used is REVISIO's proprietary "Attention Level" index (Kanto region, preliminary figures), which surveys program and commercial viewing habits in 2,000 households in the Kanto region and 600 households in the Kansai region. A dedicated device equipped with a human recognition sensor constantly measures whether people are looking at the television screen, and calculates the percentage of people in front of the television who were paying close attention to the program. (Text by Hiroki Sasamoto/MANTAN)
