Izumi Ogino, the creative director who founded Anteprima, a brand that captivates women with its "wire bags," will appear on Tetsuko Kuroyanagi's long-running talk show "Tetsuko's Room" (TV Asahi) on June 23rd at 1 PM.
Ms. Ogino spent her twenties as a full-time housewife, moved to Hong Kong in her thirties, gained experience in the fashion business, and then ventured into the world of design for the first time. This article delves into her eventful life, marked by a spectacular transformation, and reveals her true character. She has achieved great success, including becoming the first Japanese woman to participate in Milan Fashion Week.
Her roots lie in the obi (kimono sash) shop her grandfather ran in Ginza, Tokyo. From a young age, she inherited a love for Japanese aesthetics and the DNA of a merchant. The studio showcases unique items that fuse art and fashion, such as intricately handcrafted wire bags, oversized panda bags, and bags created in collaboration with contemporary art.
