The idol group AKB48 has been appointed as the brand ambassador for JA Zennoh's original brand, Nippon Yell. An inauguration press conference was held in Tokyo on Getsuku, attended by the fourth generation general manager, Narumi Kuranoo, and others.
"Nippon Ale" is an original brand of JA Zennoh that uses agricultural and livestock products from all 47 prefectures in Japan. It has released gummy candies made with local fruit juice, as well as collaborative products with various companies that support the brand's purpose. AKB48 has previously appeared on JA Zennoh's TikTok to promote the product, but from now on, as brand ambassadors, they will help farmers all over the country and engage in a wider range of PR activities.
Kuranoo was excited about the important role, saying, "I'm honored to be able to be involved in another big project like this. I want to do my best to make Japan brighter and more energetic!"
Kuranoo is also a former member of Team 8, which is made up of members representing each of Japan's 47 prefectures. When asked, "Are you happy as a former Team 8 member?", she spoke of her love for watermelons in her hometown of Kumamoto Prefecture, and expressed her joy, saying, "AKB48 now has many members from all over the country, so this is the perfect opportunity for me to unleash my love for my hometown."
