A new commercial for PAL's official online shopping site, "PAL CLOSET," featuring actress Kawaei Rina, was released on February 11th.
In the commercial for PAL CLOSET's large-scale campaign "PAL CLOSET Spring First," Kawaei, who has been appointed as the brand muse, is depicted enjoying shopping for spring clothes as she begins her new life. During the campaign period starting on the 12th, posters and signage videos of Kawaei will be displayed in approximately 1,100 of the group's domestic stores, and web commercials will be distributed on mail order sites and other platforms.
Kawaei commented, "What I always think is that fashion enriches you and allows you to discover a new side of yourself. I believe that is the power of fashion. I love Parco, so I hope everyone will discover all kinds of fashions and have a wonderful spring wind."
